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Explore my website design projects and the thinking behind them. Filter real case studies by sector and platform, then see the design decisions, screenshots and finished website.
Each business has its own audience and character. Open a case study to see the design in context, with screenshots and a link to the live website.
A polished website for a permanent makeup and laser clinic in Rochester, with elegant black-and-gold styling, clear treatment navigation and a personal introduction to the business.
Website design & development by Glenn Freeman
Read the case studyMy website design projects start with the business: what it offers, who it needs to reach and what a visitor should do next. A clinic may need clear treatment information and a personal introduction. A shop needs a straightforward way to explore products. A service business needs to explain its work and make an enquiry easy.
Use the sector filter to explore the type of business. Use the platform filter to see which system runs the website. These describe different parts of a project, so you can combine them. A beauty and aesthetics website can also be a WordPress website; its sector explains the audience, while its platform explains the software behind it.
When reviewing website design projects, consider the whole journey. Can you find the main services? Is the information easy to scan? Does the website feel consistent from one page to the next? A good case study gives you the context behind the visual decisions, rather than asking a screenshot to explain everything.
PermaGlow is the first real case study in this collection. It brings together treatment navigation, personal photography and an elegant black-and-gold identity for a beauty and aesthetics business. Read the case study, then explore the live PermaGlow website to see its pages in context.
The projects below are fictional design demonstrations. They show layout and content ideas and are separate from the real PermaGlow project above.
These are fictional projects created to demonstrate design and case-study layouts. They are not client commissions or evidence of business results.
Every quote in this section is dummy copy. None is a real customer review.
“The new layout makes our services so much easier to explain. It feels like our business, and the enquiry process is clear.”Willow & Stone
“Everything feels more considered, from the collection pages to the product details. The shop is much easier to explore.”Form & Field
“The process gave our website a clear direction. Our services now have room to breathe, and we know how to keep the content up to date.”Oakwell Advisory
Tell me where you are now and where you want to go. I'll help you work out a sensible next step.
