Website & platform choices
Compare suitable approaches to WordPress, Shopify, Magento, GoDaddy or an existing setup. Consider editing, functionality, ongoing costs and the people who will manage it.
IT & digital guidance
Digital consultancy.
A clearer next step.
Digital consultancy for small businesses planning a website, IT or SEO project. Get a practical second opinion on your options, priorities and the questions to ask before committing.
Work directly with GlennWest Midlands basedSupporting businesses UK-wide
Built around your business
Digital consultancy with practical priorities.
A new platform or tool is only useful if it helps the business do something better. Before committing to a website rebuild, a subscription or a proposal, it is worth getting clear on the problem you are trying to solve.
I help small businesses make sense of website, e-commerce, SEO and related IT projects. That can mean comparing platforms, organising requirements, reviewing a supplier’s proposal or working out which improvements deserve attention first.
You receive practical guidance in plain English from a freelancer who also works on websites. I’m based in the West Midlands and support businesses across the UK by email and agreed online collaboration.
How I can help
Make the decisions
in a useful order.
The work starts with what you need to achieve, what is already in place and the time and budget available.
Project briefs & requirements
Turn a broad idea into a clear brief: audiences, essential features, content, dependencies and a sensible definition of completion.
Supplier proposal reviews
Make sense of what a quote includes, identify unanswered questions and compare proposals on a more consistent basis. I help you understand scope and responsibilities.
Website & SEO priorities
Organise the improvement list into immediate needs and later opportunities. A focused plan can help you avoid spending on features before the fundamentals are ready.
Business tools & connections
Think through website-related tools, forms, booking processes and system connections. We consider how information moves and what the change would mean for everyday work.
Migration & handover planning
Identify accounts, content, access and operational dependencies before changing platforms or suppliers. Clear ownership and a handover plan make the project easier to manage.
Understand · Decide · Plan
A practical approach
Understand the trade-offs.
Keep control of the decision.
There is rarely one perfect option. A simpler platform may reduce routine work but limit customisation. More flexibility can bring extra maintenance, specialist work or ongoing costs. I explain those trade-offs in the context of your business.
Depending on the engagement, the output might be a prioritised action list, a platform comparison, a project brief or questions to take back to a supplier. We agree the deliverable so you know what you will have at the end.
If you want me to implement the resulting website work, that can be quoted separately. You can also use the agreed brief to discuss the project with another supplier.
See all website servicesWorking together
A clear process.
From the first email.
We agree the work and keep the next step clear. No technical brief is needed to start the conversation.
01
Explain the situation
Share the problem, current tools and any proposals or ideas you already have. You do not need a technical brief.
02
Clarify the priorities
We identify the business outcome, constraints, key decisions and the information needed to make them.
03
Review the options
I assess the agreed areas and explain the practical advantages, limitations, costs to investigate and open questions.
04
Leave with a plan
You receive the agreed guidance or written deliverable, with a clear sequence of next steps and responsibilities.
Before we begin
A defined question.
An actionable answer.
Guidance is scoped to the decision or project. Implementation, software purchases and specialist technical work are separate unless agreed. If the question needs a specialist outside my scope, I will explain where further input is needed.
A useful first email
Tell me what you want to achieve, what is getting in the way and when you need to decide. Share relevant website links or proposals where appropriate, leaving out passwords and sensitive account information.
hello@glennfreeman.co.ukUseful answers
A little more clarity
before you enquire.
Have a different question? Tell me what you need help with and I’ll point you towards the next step.
Ask me a questionDo I need to understand the technical terms?
No. Describe what is happening and what you want to improve. I help translate that into the requirements and questions that matter.
Can you help before I choose a supplier?
Yes. I can help shape a brief and review the practical scope of proposals, so you can ask clearer questions and compare what is actually being offered.
Will you tell me which platform is best?
I recommend an approach based on your requirements rather than treating one platform as the answer to every problem. The reasons and trade-offs are part of the guidance.
Can you manage or build the project afterwards?
Website design, development and support may be a suitable next step and can be quoted separately. We agree the responsibilities before moving from advice into delivery.
What will I receive?
We agree that before starting. It could be a written action plan, a comparison of options, a project brief or a focused review of an existing proposal.
Is this general IT support?
The focus is on websites, SEO and related small-business digital projects. Describe the issue first and I will confirm whether I can help or whether a different specialist is needed.
You might also need
Help with the
connected pieces.
Explore all services Your next step
Let’s work out
what comes next.
Start with the question you are trying to answer. I’ll help you turn it into a clearer decision and a practical plan.